The
Portfolio
of

Jack Bloom

Castleberry Hill

No.2121A: BRANDING. DESIGN.

No.2121


challenge

While the brand was only adopted for ~2 years, my goal along with my fellow designer, Chia Yu’s was to create something representing the intersection of art and business.

role

Brand Designer, Co-Creative Director

client

Castleberry Hill Neighborhood: Near downtown, a small neighborhood which houses a great amount of art culture and small businesses

Branding
Brandon Grotesque
A modular badge was developed for the brand to give flexibility over its usage and application.
Stationery & Collateral

In the Wild
Although our approach was well received, Castleberry decided go in a new direction after two years of utilization.