The
Portfolio
of

Jack Bloom

01

Jun

Coca-Cola

No.1813A: DESIGN. ILLUSTRATION.

DAY

01 st

MONTH

Jun

YEAR

2017

No.1813


challenge

During my two-year tenure at Coke, I worked on a number of programs that launched around the world. My focus was in fashion exploration. I was tasked with creating inventive ways to express the Coke brand.

role

Designer, Illustrator

client

Coca-Cola: Global Design Retail Team

Programs.
Coke Americana
Coke Americana was a combination of classic advertisements and political election campaigns.
Taglines

Taglines was built from Coca-Cola’s archive of brand voice. Each tagline was turned into a unique piece of typographic exploration, then reduced and applied to various items like t-shirts, totes, and other commercial products.


Odds & Ends