We wanted to give James a brand that really spoke to his carefree nature. As a very personal endeavor, it needed to reflect the quality of his food and personality.
We developed a suite of alternate marks to apply on shirts, hats, banners, and more. This played well into the brand which gave way to patterns for different items like tray linings and dog wrappers.
We developed the website using Squarespace so he’d have complete control over updating content.
For his building and hot-dog cart, we hand-painted the branding to harmonize with the work Black Cat Tips had done.