The
Portfolio
of

Jack Bloom

Doggy Dogg

No.1869A: BRANDING. DESIGN. INTERACTIVE. SIGN PAINTING.

No.1869


challenge

The need for DOGGY DOGG to have a consistent and interesting experience was paramount. Especially being located in Atlanta with so many restaurants and established food brands.

role

Creative Director, Interactive Designer

client

DOGGY DOGG: Local hot dog shop, known for their German inspired fusion cuisine. (Developed at UTÖKA)

Branding.
Brand Palette
We wanted to give James a brand that really spoke to his carefree nature. As a very personal endeavor, it needed to reflect the quality of his food and personality.
His dogs are the best, try the 404!
Franklin Gothic (Voice)
Source Code Pro (Text)

We developed a suite of alternate marks to apply on shirts, hats, banners, and more. This played well into the brand which gave way to patterns for different items like tray linings and dog wrappers.

Alternative Marks

Interactive.
We developed the website using Squarespace so he’d have complete control over updating content.

In The Wild
For his building and hot-dog cart, we hand-painted the branding to harmonize with the work Black Cat Tips had done.