The
Portfolio
of

Jack Bloom

05

Jul

Lunar Wireless

No.2269A: DESIGN. ILLUSTRATION. INTERACTIVE.

DAY

05 th

MONTH

Jul

YEAR

2017

No.2269


challenge

Interpret the brand into vibrant and interesting illustrations for social media and other communication channels.

role

Communications Design and Illustration

client

Lunar Wireless: A telecom startup changing the way people consume and pay for data.
Translating Lunar’s product into a tangible and fun visual took a lot experimentation in metaphor and rethinking its brand identity paradigm.

ILLUSTRATION

INTERACTIVE

For the website we sought to improve the conversion rate from ‘How It Works’ to the ‘Shop’. The previous design had problems with explaining the product to users.

With the redesign I made sure the process was broken down first. The user had a better idea of the features behind the product, breaking its major points down as they scrolled. The redesign ended up improving the conversion rate and we saw a boost in phone sales.