With the visual language for the brand, efforts were made to retain a sense of fun but also allow brands to change aesthetics to completely make it their own.
The app was originally designed for iPad and later adapted for web. It was well received and gained a few thousand users at launch.
As we continued to develop the app for more platforms, we consciously built products around social. One product was the shareable interface for Facebook and other social media. It had key visual elements and tools to bring new users into MashupDJ.
The loops were reduced from the messy and cluttered sound waves to simple lights that would pulse when the ‘scrubber’ went over them. This created a visually engaging experience and harmonized with the brand.
Utilizing the long press would bring up all the selectable loops for both artists allowing the user to place individual parts.
The stream featured songs by other people on the network. Simple interactions would be available for each mix.
User profiles were fairly straightforward, with typical social features.