The
Portfolio
of

Jack Bloom

MashupDJ

No.1889A: BRANDING. DESIGN. INTERACTIVE.

No.1889


challenge

With a focus on music creation, this social network needed to have a unique appeal. Part of the objective was also designing around the restriction of white-labeling the interactive experience for other brands to promote/advertise their own content.

role

Brand Designer, UX Designer

client

MOWGLI Interactive: Atlanta based startup focused on social games centered around music curation and creation.

Branding.
M + 1C
Iconography
Logotype
Palette
App Icon

With the visual language for the brand, efforts were made to retain a sense of fun but also allow brands to change aesthetics to completely make it their own.


Interactive
The app was originally designed for iPad and later adapted for web. It was well received and gained a few thousand users at launch.

As we continued to develop the app for more platforms, we consciously built products around social. One product was the shareable interface for Facebook and other social media. It had key visual elements and tools to bring new users into MashupDJ.

After the launch of the web version, we looked into a revision of the UI and UX for the mobile app. I experimented with a more engaging ‘light’ visual language, something inspired by mixing boards on DJ equipment.

Mix Table (UI)

The loops were reduced from the messy and cluttered sound waves to simple lights that would pulse when the ‘scrubber’ went over them. This created a visually engaging experience and harmonized with the brand.

Loop Selection (UX)

Utilizing the long press would bring up all the selectable loops for both artists allowing the user to place individual parts.

Song Stream (UX)

The stream featured songs by other people on the network. Simple interactions would be available for each mix.

User Profile (UX)

User profiles were fairly straightforward, with typical social features.