The
Portfolio
of

Jack Bloom

MASS collective

No.1876A: BRANDING. DESIGN. ILLUSTRATION. INTERACTIVE.

No.1876


challenge

MASS had many facets, there needed to be a consistent and authoritarian voice to the brand. It needed to challenge the typical aesthetic of maker spaces, promote unity, and juxtapose against the physical space it was housed.

role

Creative Director, Brand Designer, and Interactive Designer

client

MASS collective: Atlanta based maker space, providing educational courses and experiences ranging from leather working to Tesla-coil demonstrations.

Branding.
Section (Voice)
Archer (Text)
Logomark
Logotype
When developing the logotype and mark, there was a driving force to create something that felt totalitarianistic. The brand was developed with a three-color system and single-width bars to create its mark, as well as subsequent visual language.

Stationery
Iconography

Iconography was built for a variety of uses. They were implemented into everything from member ranking to the various floors of the building, each having a specific use.


In the Wild