Identity Design, print collateral, prototyping, illustration
Wander Fine Men’s Wear is a small fashion company that grew from a cufflink repair & design store. The idea for the company grew from the success of Ralph Lauren and is mostly based on their trajectory and history of business. The company is fictitious and was created as an exercise in design to fulfill a brand identity from the ground up. Majority of the work revolves around the idea of a cufflink and expanding outside of that primary idea into an extensive and well-rounded brand.