The
Portfolio
of

Jack Bloom

The Hood

No.1865A: BRANDING. DESIGN. ILLUSTRATION.

No.1865


challenge

A unique opportunity was presented in this project. The owner had invested a lot of himself in the company, so we needed to reflect that aspect. (Developed at UTÖKA)

role

Creative Director, Illustrator

client

The Hood: Baseball training facility focused on uprising and established players. Owned and operated by Jay Hood.

Branding.
Norwester (Voice)
Old Standard (Text)
Gleegoo (Support)
Logotype
Primary Palette
Secondary Palette
Collateral

Illustration.
One of the brand values that resonated with Jay the most was this idea of getting your hands dirty. He felt the best way to represent that was with a rat. So we created a suite of illustrations to play towards that value.