A unique opportunity was presented in this project. The owner had invested a lot of himself in the company, so we needed to reflect that aspect. (Developed at UTÖKA)
Creative Direction, Illustration
The Hood: Baseball training facility focused on uprising and established players. Owned and operated by Jay Hood.
One of the brand values that resonated with Jay the most was this idea of getting your hands dirty. He felt the best way to represent that was with a rat. So we created a suite of illustrations to play towards that value.