The
Portfolio
of

Jack Bloom

06

Jun

THE HOUSE

No.1884A: BRANDING. DESIGN. ILLUSTRATION.

DAY

06 th

MONTH

Jun

YEAR

2017

No.1884


challenge

With THE HOUSE, the identity was wrapped up in a refined aesthetic. I needed to create a brand that spoke to an audience that is looking for a discount, but also feel classy while doing it. It needed to stray away from the typical ‘startup’ aesthetic.

role

Brand Designer

client

THE HOUSE: A restaurant discount incentive app. Based around the idea of selling off extra food for a cheaper price.

Branding.
PT Serif (Voice)
Rubik (Text)
Roboto Mono (Support)
Secondary Mark
Brand Palette
Visual Language Application