Do You Really Not Mind Getting Older, Dee?

I genuinely stand behind all the brands I mention on my channels. Often, it’s about the product itself, the story behind it, the brand’s mission, or because it’s a counterpart to another similar product I promote—perhaps cheaper or more expensive. My follower base is large and global. There’s something for everyone, or at least that’s the goal. But, of course, you also get the people who work for the brand.

Interestingly, marketing jobs are often filled by young people, who could practically be my kids by now, because marketing is such a trendy and flashy career. In my opinion, that’s one of the reasons we rarely see those fabulous older ladies in the spotlight. The hip marketing crowd doesn’t quite connect with the 40/50-somethings—they think of that demographic as their parents. I get it. But it’s smart to occasionally look towards the future. Eventually (hopefully), everyone turns 50.

Anyway, I create content for brands to post on my Instagram feed, and a fun video deserves a catchy caption, preferably with a link and promo code, because we need to sell stuff. And, without fail, I get feedback on my overly long captions. “Who reads that?” asks the brand’s charming young marketing and communication girl. Well, I always reply, my audience.

My audience still reads. They read because they’re used to it and understand that something interesting might be said—or not. Ha!