End Of Summer Trend Report

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Let’s have a closer look at, graphic tees, colorful sneakers, and bag accessories.

Written by Dayenne Bekker

As we move to the end of the summer, fashion is still buzzing with fresh trends that highlight individuality and creativity.

This season’ style is all about making bold, playful statements. Let’s explore three key trends, Graphic Tees, Colorful Sneakers, and Bag Accessories and the luxury brands that have led the charge on these styles.

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Starting with the graphic tee, nostalgia with a whimsical twist.

The Graphic Tee has long been a fashion staple, but this summer, it’s taking on new life with designs that capture the fun and freedom of the season. While the trend first gained popularity in the 1960s, the 2024 version is all about light-hearted, playful graphics.

What we are seeing are Graphic Tees adorned with colorful prints of fruits, cocktails, ice creams, and other summer treats. From cherries and lemons to gelato and tropical drinks, these motifs perfectly capture the essence of summer.

Stella McCartney, has played a crucial role in reviving this trend, showcasing Graphic Tees with cheerful fruit designs on her spring-summer 2024 runway. Her playful approach to fashion speaks to those who enjoy combining luxury with a bit of whimsy. Another one is Balenciaga, they also pushed this trend forward by incorporating these vibrant, oversized prints into their collection, blending streetwear elements with high fashion.

These fun, graphic designs aren’t just a passing fad, they represent a shift toward fashion that’s both expressive and joyful. Whether worn with denim or dressed up with a cool vest, these tees are a versatile addition to any summer wardrobe.

Colorful Sneakers: A Bold Step Forward

Sneakers have been a wardrobe essential for years, but this summer, they’re brighter and bolder than ever. While white sneakers remain a classic, 2024 is all about color pastels, neons, metallic and everything in between.

Louis Vuitton, was one of the first luxury brands to champion this trend, debuting a range of colorful sneakers in their spring-summer 2024 collection. Under the creative direction of Pharrell Williams, Louis Vuitton has expertly combined luxury and streetwear, making colorful sneakers a key piece in high-fashion circles. But also the sneakers brand themselves are coming in hot.

Nike, has also made a strong impact with their colorful sneaker collections, particularly with the revival of the Nike Shox line. These sneakers, with their distinctive design, are now available in a wide range of eye-catching colors.

Adidas, has kept pace with their iconic Samba, Original and gazelle model, reintroduced in bright, playful hues that appeal to both street style fans and luxury enthusiasts. These will be seen this summer but will follow us into FW as the will be a trend for the winter too.

But also Asicis, Onitsuka and NB are sneakers we can’t forget about.

These colorful sneakers aren’t just for casual outfits, they’re being paired with everything from dresses to tailored suits, adding a pop of color to any look. The trend’s versatility ensures it will continue to be popular into the colder months, making it a year-round favorite.

Nike Shox approx € 150,- / € 250,- | Samba, Original € 119,95 | Asicis € 159,95 | Onitsuka € 140,-

Bag Accessories: The New Way to Personalize

This summer, bag accessories have become a key part of personal style. Whether it’s through charms, straps, or handles, these accessories allow fashion lovers to customize their bags to reflect their personality.

Fendi, has been at the forefront of this trend, introducing interchangeable bag straps and playful charms that have become a hallmark of the brand. Their spring-summer 2024 collection highlighted these accessories, offering a variety of options from intricately embroidered straps to colorful, whimsical charms. These additions can transform a classic bag into something unique and personal.

Prada, has also embraced this trend, offering a wide range of bag accessories that allow for endless customization. Their collection includes sleek metallic charms and quirky, colorful add ons that provide the perfect finishing touch to any handbag.

But it’s not all about the high end brands think of the crochet and hello kitty ones that give that graffiti but fun vibe to your bag.

This trend’s appeal lies in its ability to refresh and reinvent a look without the need for a completely new wardrobe. It’s about adding small and big, personalized details that make a big impact and add fun to your outfit, whether you’re heading to a casual outing or a more formal event.

Final Thoughts: Showcasing Individuality and Playfulness

These fashion trends of summer 2024 highlight individuality and playful expression. From the nostalgic, fruity designs on graphic tees brought to life by brands like Stella McCartney and Balenciaga, to the vibrant, eye-catching sneakers led by Louis Vuitton and AdidasNike, and the customizable bag accessories popularized by Fendi and Prada, this season is all about making a bold, personal statement.

As these trends evolve, they continue to underscore the importance of fashion as a form of self-expression. Whether through a cheerful Graphic Tee, a pair of brightly colored sneakers, or a uniquely accessorized bag, this summer is the perfect time to showcase your style in a way that’s true to you.

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FAQ

Fashion is about personal expression, so age should not be a limiting factor. Wear what makes you feel confident and aligns with your individual style.

Yes, Name the Label ships worldwide. Shipping times and costs vary based on location, and international customers can expect reliable service and delivery options.

Yes, colorful sneakers can be appropriate for certain work environments, especially if the dress code is business casual. Choose sneakers with a more subdued color palette or pair them with tailored clothing to maintain a professional look.

For a minimalist wardrobe, opt for subtle bag accessories like sleek metallic charms or simple, elegant straps in neutral tones. These additions can enhance your bags without overwhelming your minimalist aesthetic.