I am Two

For the past 730 days, I have posted content on this account. One picture, almost every single day, to inspire women with what I believe is beauty. The AndBloom project as a celebration of women over 40, their beautiful outsides, and often even more beautiful insides. More than 80,000 followers of whom 96% of women from countries all over the world are currently following this project that was born to empower and inspire women to age with pride and confidence. My target group of 40+ women who, in my opinion, are still far too little represented in the current media, but fortunately, things are slowly changing.

Two years of AndBloom, two years of building an online community for women. A digital happy place where everyone is accepted, where all subjects can be discussed, and where we are proud of who we are. A concept that originated from my background as a fashion/beauty photographer and my own growing surprise. “Where are all the cool aging ladies?” I wondered during my 30s—women who are visibly aging and wearing their wrinkles like pieces of jewelry. Every woman is unique, every woman is beautiful, regardless of age, origin, religion, physique, etc. From the first portrait, my goal has been to approach each woman the same as a fashion model. I want to show that women can be portrayed differently by using makeup, hairstyling, and fashion styling. That it doesn’t have to be all that slick, perfect, forever young, in real, or unrealistically preserved.