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You Are Your Brand

AndBloom began as a personal journey to inspire women over 40. Dee realised her brand is herself—her presence fuels the platform, blending life and work seamlessly.

Do you really not mind getting older, Dee?

At 48, Dee embraces aging with humor and gratitude. Despite health challenges, she finds joy in life and draws strength from role models who redefine midlife.

Enplus:Sheida

I’m Sheida, born in Milan with Persian–Italian roots, who built a career at Prada and Miu Miu before launching Enplus:Sheida—upcycling vintage military jackets into feathered, sequined art pieces.

The ProAge Woman

"Meri Frischman, founder of The ProAge Woman, empowers women 50+ to embrace aging with confidence and style. Her platform offers fashion, wellness, and community for the modern midlife woman.

Trend Alert

Dive into the season’s boldest fashion trends—from vibrant stripes and pastel softness to oversized bags and leopard prints—designed to elevate your style with confidence.

Fatboy Pop-up

Fatboy’s pop-up store on Utrechtsestraat in Amsterdam offers an immersive experience with colorful designs, iconic bean bags, and outdoor furniture until mid-June.