XO AndBloom Collection
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Two years ago, I was approached by Daniella from INBAR+co, and from the moment I discovered her beautiful brand, it was love at first sight. Yes, the products, but even more so, the story behind them.
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Category
Beauty
Date
21/10/2025
Length
4 min read
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Her journey began at her kitchen table: personal, passionate, and rooted in purpose. What spoke to me instantly was her mission: creating sustainable, non-plastic packaging, skipping the “anti-aging” nonsense, and embracing what we truly are: women, at every age.
As many of you know, promoting skincare on social media is always a challenge. The internet is overflowing with skincare ads and influencers recommending a new “miracle” every day. That’s why, from the very beginning of AndBloom, I made myself a promise: I would only partner with brands that deeply align with me — brands that feel honest, intentional, and real.
INBAR+co was an immediate and wholehearted yes.
I’m proud to work with Daniella and her team. I believe in her products, their integrity, and their effectiveness. So when she asked me last year if I wanted to co-create something together, I didn’t hesitate.
Let me be clear: I didn’t develop the formulas (Daniella and her professional lab team did that beautifully). But I did get to choose what I wanted to connect my AndBloom brand to, and for me, the choice was clear: Exosomes. The next big thing in beauty.
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🌿
What are exosomes?
Exosomes are microscopic messengers naturally found in the body. In skincare, botanical and rose-derived exosomeshelp restore communication between skin cells, boosting renewal, radiance, and resilience. They support the skin where it needs it most, especially in transitional phases like perimenopause, menopause, and beyond.
As we say:
This collection honors skin in all its phases: perimenopausal, menopausal, and beyond.
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✨
Introducing: The XO AndBloom Kit
Each formula, from XO Essence and XO Serum to Protect Oil, is infused with powerful exosomes and botanical actives designed to nourish, repair, and illuminate.
To complete the ritual, the kit includes two beautiful glass facial cups, one of my favorite tools for lifting, plumping, and bringing circulation back into the skin. Alongside Gua Sha, this is one of my go-to self-love practices whenever I can carve out a moment in my week or month.
And the packaging? It’s a piece of art in itself, featuring a detail from a 17th-century Dutch floral still life by Margaretha Haverman, one of the few recognized female painters of the Dutch Golden Age. A nod to the quiet power and lasting beauty of women through time.
Together, INBAR+co and AndBloom are proud to celebrate aging not as something to fight, but as a natural, beautiful evolution. A moment to bloom. Not to turn back time, but to step fully into it.
I couldn’t be more excited to share this kit with you, crafted with intention and filled with love.
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