I AM DEE

I am Dee

I am dee

What If This Is The Whole Point?

What if we told ourselves every day how lucky we are that we get to age? How lucky are we that we get to see all the changes.

I am dee

The Secret Life Of The Introverted Extrovert

Let's play a quick game of 'never have i ever'.

I am dee

The Little Things That Teach Us To Bloom

We talk a lot about blooming here. It is, after all, the very heart of this space.

I am dee

The Beautiful, Messy Art of Setting Boundaries

Let's talk about boundaries. It's a word we hear everywhere these days

I am dee

February Recap

Is it just me or is time actually speeding up? Sometimes I genuinely pause and think about it.

I am dee

Choosing Light Without Denial

Holding grief and hope together - small, intentional ways to protect your heart and act with care.

I am dee

Valentine's Day: A Love Letter to Ourselves (and a Few Others)

Valentine's Day is almost upon us, the day of love, and it always gets me thinking about, well, love.

I am dee

Your Unapologetic Guide to Gentle Hibernation

I’m calling this season an invitation to wintering — an intentional, gentle pause to slow down, rest and gather strength instead of forcing productivity.

Publications

Hello 2026, A New Year, A Softer Pace

I never dare to expect too much from a new year. The older you get, the more you realise that if a year flows smoothly you can frame it, cherish it and hold it close.

publications

Looking Back at 2025, Gently

As the year draws to a close, I feel a natural invitation to reflect on the months that have passed. Not to plan ahead just yet, not to set intentions or make lists, but simply to look back with softness.

I am dee

My Christmas Confession

I’ll start by coming straight to the point: I don’t actually like Christmas. There, I said it. For me, it mostly feels like… a lot. Who visits whom, on which day, at what time, and somehow it always overlaps.

i am dee

Building AndBloom

When I launched AndBloom in 2018, both the Instagram account and the website were meant to be a place for stories. I wanted to create a safe, beautiful corner of the internet where women over 40 could see themselves represented honestly.

I am dee

The Guide: Boldly blooming, unapologetically you

A year ago, during the summer holidays, I was sitting right here on the Italian beach of Forte dei Marmi when I told Martin, my husband, about my idea to create a new book.

I am dee

Rest, Cleanliness and Routine

It’s officially autumn, but because summer took its time arriving here in the Netherlands, autumn, too, seems to be running a few weeks late.

I am dee

Embracing Farewell and New Beginnings

Twice a year, I feel a soft, sad ache—a mix of nostalgia and the bittersweet act of saying goodbye.

I am dee

Outfit Of The Day: Blooming In Style

Today’s look is all about embracing your inner bloom — vibrant, confident, and beautifully unique.

I am dee

I Give Myself Permission

I give myself permission to be any version of the woman I want to be.

I am dee

4 Things I've Learned...

For someone who’s 65, I’m young; to a 25-year-old, I’m old. At 49...

I am dee

Every Body Is Beautiful

Every body is beautiful. I find it strange that every time I walk by a...

I am dee

September

It’s September, and every year, this month feels like the end of a chapter.

I am dee

Rebrand Your Life And Work: A Guide for Women Creating What's Next

Somewhere within each of us lives an untamed spirit — grounded, fierce, and deeply free.

I am dee

End Of Year Journal Prompts

The end of this year is in sight, and what a journey it has been! As we approach the final days of 2024, let’s take a moment to pause, breathe, and reflect together.

I am dee

The Power of Sisterhood

There’s something truly magical that happens when like-minded women come together. You can feel it in the room, an electric kind of energy made of empathy, honesty, and shared strength.