About Dee - Founder of
AndBloom
From International Model to Photographer and Storyteller
I’m Dee Boomkens (50), the founder of AndBloom and a passionate advocate for women over 40. With more than 30 years of experience in the international fashion industry, my journey started at 16, when a spontaneous moment turned into a modeling career that spanned over a decade.
As an international model, I worked in fashion capitals such as Paris, Milan, and New York, and shot in extraordinary locations like French Polynesia. Along the way, I collaborated with world-renowned photographers for magazines including Elle, Cosmopolitan, Vogue Japan, Numero, and Harper’s Bazaar.
Dietro la macchina da presa: un nuovo percorso creativo
Dopo aver completato una laurea quadriennale in fotografia, sono passato dal fare la modella a lavorare dietro l'obiettivo. Tra i 29 e i 40 anni, ho costruito una carriera come fotografo di moda e bellezza, collaborando con marchi e pubblicazioni in tutto il mondo. Questo capitolo mi ha permesso di esprimere appieno la mia creatività e sviluppare uno stile visivo unico, con progetti che mi hanno portato da Tokyo a New York e di nuovo a Milano.
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Motherhood and the Birth of AndBloom
At 40, I became a mother to my son Finn. After years of travel, I chose to take a baby sabbatical, spending the first years of his life at home with him. During this transformative time, AndBloom
was born.
What began as a personal exploration of life after 40 grew into an international platform and community, where I combine photography, writing, and storytelling to inspire women. Through portraits, interviews, and creative projects, I celebrate the individuality, beauty, and wisdom of women worldwide..
The AndBloom Mission
Today, AndBloom is more than a creative project—it is a movement dedicated to pro-aging and changing outdated narratives about women over 40. My mission is simple: to inspire women worldwide to age unapologetically and to prove that our dreams don’t have an expiration date.
Through Instagram, books, and live events, AndBloom continues to connect and empower women at every stage of life.
Author and Advocate
In 2021, I published my first book, The Art of Aging Unapologetically . In 2025—the year I turned 50—I released my second book, The Guide . Both books combine my photography, writing, and interviews with women across the globe , offering inspiration and reflection for anyone embracing life beyond 40.
